Charlotte Tilbury, the award-winning global luxury beauty brand founded by Charlotte Tilbury MBE, opens the doors to its first-ever flagship store in India.
The flagship store will be operated and managed end-to-end by Indian beauty and lifestyle company Nykaa, marking a significant new chapter in the long standing strategic partnership between the two companies and Charlotte Tilbury’s continued expansion in the Indian market. Located in the main concourse of Nexus Select Citywalk, Saket, one of New Delhi’s most prestigious luxury destinations.
The opening marks the latest milestone in Charlotte Tilbury Beauty’s continued growth in the region, following the launch of its bridal offering and making Sobhita Dhulipala, its first-ever beauty muse in India, in 2025.
Charlotte Tilbury entered India in 2020 in exclusive partnership with Nykaa, launching first on their digital platform and subsequently expanding to the Nykaa Luxe stores across the country.
This development model has increasingly become a proven route to building global beauty brands in the country, moving from digital launch to omnichannel scale and multi-brand retail, and ultimately to standalone stores.
As part of this next chapter, the Indian beauty company will lead end-to-end operations for Charlotte Tilbury exclusive boutiques in India, spanning retail, staffing and training, merchandising, supply chain, marketing, brand management, and omnichannel integration. Fully woven into the ecosystem across e-commerce, content, logistics, and physical retail, the store is designed to deliver a seamless experience across online and offline.
Inside Charlotte Tilbury`s store in New Delhi
Designed as a true Charlotte Tilbury Beauty Wonderland, the space blends the brand’s iconic Art Deco and old Hollywood-inspired glamour with thoughtful local touches, creating the ultimate destination for beauty lovers, beginners and artists alike.
At its heart is a bespoke Royal Indian Arch within the boudoir, framing a suite of personalised makeup services inspired by local trends, traditions and celebrations. Honouring India’s rich bridal beauty culture, the store also unveils Charlotte Tilbury’s first-ever dedicated Bridal Looks Wall in India, offering curated looks for every modern bride.
Signature moments come to life throughout the space, from the interactive Pillow Talk photowall to elevated artistry services and masterclasses led by Charlotte’s expert Pro Artists. Beauty lovers can also discover Charlotte’s Fragrance Collection of Emotions, completing the brand’s full beauty wardrobe of makeup, skincare and fragrance under one roof. From Charlotte’s NEW! Magic Cream to her Airbrush Flawless Blur Concealer and Pillow Talk Blush Balm Lip Tints, the store showcases her award-winning, best-selling beauty icons and latest innovations in one immersive experience.
Charlotte shares, “Darlings, I am so excited to open my first-ever beauty wonderland in India, in its vibrant, and iconic capital, New Delhi! This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets. India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity, and passion of our community here – they are true beauty connoiseurs that appreciate next-generation formulas, so the growing demand for my products in the region means so much to me.”
“This store truly is a true Beauty Wonderland where everyone can discover my award-winning, best-selling beauty icons across makeup, skincare and now fragrance – all under one roof. Since launching in India in 2020, we have built a powerful connection with consumers through our partnership with Nykaa, and this flagship allows us to empower this community even further – bringing my full universe of game-changing formulas, expert artistry and first-class services together in one immersive retail experience,” explains Charlotte.
Anchit Nayar, executive director and CEO, Nykaa Beauty, said, “Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long term, omnichannel and consumer first approach. Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury’s first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long term commitment to building the brand in India for years to come.”
Charlotte Tilbury is exclusively available across Nykaa’s 57 doors, the app and website.
A second standalone store will open at Mall of India in Noida in May 2026.
Luxury beauty brand Charlotte Tilbury opens first-ever flagship store in India
