Milan Tribune
Press Release

MCDC Introduces The McTitty Challenge to Spread Breast Cancer Awareness

When it comes to Breast Cancer Awareness, several organizations turn their efforts towards prevention and self-exam initiatives. With massive new cases of breast cancer diagnosed each year globally, preventative care and early diagnoses are more critical than ever. Mcdonalds Coin (MCDC) gamified token on xDai has launched a new social media photo filter, McTitty Challenge to support these organizations. Mcdonalds Coin aims to spread awareness and encourage charitable donations to organizations supporting those struggling with breast cancer. To participate, take exciting photographs of friends, loved ones, enemies, frenemies, and willing acquaintances using the McTitty Challenge filter. Then proceed to post these pictures to social media with the tag #McTittyChallenge #MCDC. Then you are required to tag three friends to do the McTitty Challenge and share everywhere. https://www.instagram.com/explore/tags/mctittychallenge/?hl=en https://twitter.com/hashtag/MctittyChallenge?src=hashtag_click https://web.facebook.com/hashtag/mctittychallenge Lastly, you are required to donate to your breast cancer organization of choice.

Breast Cancer Management

Breast cancer is a major health crisis for women globally that develops from breast tissue. One in eight women is affected with breast cancer in her lifetime. At the moment, there is no known cure for breast cancer, and its early diagnosis is imperative to survival. Early symptoms of breast cancer may include a lump in the breast, a newly inverted nipple, dimpling of the skin, a change in breast shape, and a red or scaly patch skin. It can grow more significant in the affected breast and spread to nearby lymph nodes or through your bloodstream to other organs. Breast cancer cases are increasing in the developing world because of increased life expectancy, western lifestyles, and increased urbanization.  Even though prevention measures can reduce some risks, most strategies cannot eliminate most breast cancers developing in marginalized countries where breast cancer is detected in its last stages. Thus, early detection remains the key to breast cancer control. Presently the only breast cancer screening procedure that seems effective is mammography screening. Mammography screening is costly and feasible in countries with advanced health infrastructure that can afford long-term organized population-based screening programs. Several Non-profit Organizations have directed their efforts to help individuals in diagnosis, treatment, and counseling. Some of the top breast cancer Non-profit Organizations listed that deserve your support include the following;

Breast Cancer Research Foundation

The organization was founded in 1993 by Evelyn Lauder, a breast cancer survivor and senior corporate vice president of Estee Lauder Companies. It is a non-profit organization that has raised over $500 million to support clinical and translational research on the disease at medical institutions in the United States and abroad. The independent foundation currently funds about 300 researchers in 15 countries. Lauder is also the co-founder of the original pink ribbon established in 1992 with Alexandra Penney. To assist, please donate to BRCF online, through the mail, or over the phone.

Susan G. Komen Foundation

Established in 1982, the Susan G. Komen Foundation raises awareness, supports research, and pays for community health and education programs worldwide. The organization conducts its multi-city Race for the Cure charity run event annually that is considered the most successful breast cancer fundraiser globally. The charity’s funds give a boost towards breast cancer research, screening, treatment, and education. In 2018, the Dallas-based charity devoted $26.18 million in breast cancer research grants. To assist, please donate to the Susan G. Komen Foundation online

National Breast Cancer Foundation

Established in 1991, the National Breast Cancer Foundation (NBCF) targets to help women affected by breast cancer through early detection, education, and support. The organization devotes over 80% of its funds to programs. The Texas-based charity provides free mammograms to women in need; NBCF also funds breast cancer education programs, awareness campaigns, and research. To assist, please donate to NBCF online or through the mail Other foundations that you can contribute to include;Breast Cancer Alliance, Breast Cancer Society of Canada, Lynn Sage Cancer Research Foundation, Dr. Susan Love Research Foundation. American Cancer Society – Breast Cancer Research, Memorial Sloan Kettering Cancer Center

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